Award nominated PMU specialist · Benfleet, Essex
Trusted by reality stars, Olympians & influencers
Bespoke permanent makeup by Erika in Benfleet, Essex. Soft, refined lip blush and brows designed around your natural features, so you wake up feeling confident without the effort.
Portfolio
From first-timers to familiar faces, a selection of Erika's recent work.
Client reviews
The care, time and patience she put into getting my colour right for my lip blush was so reassuring and the results are incredible.
I've had a few different treatments with Erika now and wouldn't go anywhere else! She takes the time to listen to what you want and clearly takes pride in what she does.
I wanted a fuller effect to my lips without using filler, so Erika suggested lip blush and I'm so pleased she did. Erika is a perfectionist and just a pleasure to visit.
Treatments
Every treatment starts with a conversation about your features, your skin and the look you want. Nothing is off the shelf.
Signature
A fuller, more defined lip without filler. Erika takes her time over colour matching so your shade looks like your own lips, only better. Choose a sheer flush, a soft liner effect or a fuller lipstick finish.
From£299
Permanent brows
From fine hair strokes to a soft powdered finish, each brow is mapped to your face shape and colouring. Wake up with brows that are already done.
From£299
Discover permanent browsLashes & brow styling
Classic, Russian volume and hybrid extensions, lash lifts, brow lamination and bespoke brow styling. The Signature Brow stain is a great way to try a fuller brow before committing to permanent makeup.
From£10
Discover lashes & brow stylingPrice list
Not sure which lip or brow style suits you? Book a free consultation and Erika will talk you through the options. It's essential if you've had permanent makeup done elsewhere.
Free patch tests are needed at least 24 hours before tints, lamination, lash lifts and HD or Signature brows, and 48 hours before lash extensions for new clients.
Permanent makeup settles as it heals. A review at 4–8 weeks perfects the result, and a colour refresh every year or two keeps it looking fresh.
Meet Erika
Erika specialises in bespoke permanent makeup: timeless, refined enhancements tailored to your unique features. Every treatment is designed to give you confidence that feels as effortless as it looks.
An award nominated PMU specialist with over ten years of experience, she spent three years working a residency in London alongside her Essex studio. Today her clients range from first-timers to familiar faces, including well-known names and influencers who trust her for results that look natural on camera and in real life.
She's known for taking her time, listening properly and getting the colour exactly right. Clients come back for lip blush, brows and lashes, and many say they wouldn't go anywhere else.
Erika
Training
A full day one-to-one with Erika, sharing everything behind her lip blush treatments. You'll work on two models together for hands-on troubleshooting.
£799
Enquire & book
Gift cards
Treat someone to lip blush, brows, lashes or any amount they can put towards a treatment of their choice.
Buy online and it's sent straight away, or collect a printed gift card in person from the studio, beautifully presented and ready to give.
Buy a gift cardVisit
The Lodge, Solby Wood, Benfleet SS7 2UD
Open in Google Maps
The Lodge
Solby Wood
Benfleet, Essex
SS7 2UD
Finding the studio: come through the gates and Erika's studio is just on your right, the second door from the front, marked with a By Erika sign.
Clients visit from Benfleet, Thundersley, Hadleigh, Canvey Island, Leigh-on-Sea, Southend, Rayleigh, Basildon, Wickford and across Essex, and many travel further, from London, Kent, Surrey and even as far as Devon.
Phone: 07880 231733
Email: By.erika@outlook.com
Instagram: @by.erika__
TikTok: @erika.ashcroft
